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GDPR-compliant websites: What companies need to consider

  • David Nickel
    David
  • December 27, 2023
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GDPR for websites

The General Data Protection Regulation (GDPR) has significantly changed the way in which companies collect, process and store personal data. This applies in particular to Websiteswhich often include a large number of personal Record data.

In this blog post, we will go into detail about the steps companies should follow to GDPR compliance on their website.

From transparent Data protection declarations through to the integration of third-party tools - here are the key aspects that need to be considered.

1. transparent privacy statements:

A clear and understandable Data protection is not only a legal requirement, but also a signal of trust for visitors to the website. The company must clearly state which Data are collected, how they are used and with whom they are shared. This should also apply to third-party providers who are on the Website are integrated.

2. lawful data collection and processing:

Data collection must be lawful, transparent and accessible to the Purposefor which it is collected. Companies must ensure that they only collect the data that is absolutely necessary. Obtaining explicit Consent from the Users is crucial, especially when Third-party tools how analysis or marketing plug-ins collect data.

3. cookie policy and consent:

Cookies and similar technologies require clear Consent from the users. Companies must not only informwhich cookies are used, but also offer the possibility to delete them. accept or to reject. This applies both to First-party cookies as well as for third-party cookies that are integrated on the website.

4. security and privacy by design:

Data protection should be an integral part of the Website development be. Companies must ensure that the website is secure and that personal data is protected by Encryption and others Security measures are protected. This also includes third-party tools that are used on the website. It is important to check the security guidelines and data protection standards of these tools.

5. handling third-party integrations:

Third-party tools are often an integral part of websites and can collect personal data. Here are some examples of Third-party integrationswhich are often found on websites:

  • Google Fonts: When Google Fonts are used on the website, data is transferred to Google. Companies should ensure that this is done in compliance with the GDPR.
  • YouTube videos: When YouTube videos are embedded, cookies from YouTube may be placed on the page. Users should be informed about these cookies.
  • Facebook Pixel: Companies that use the Facebook Pixel for advertising purposes must ensure that they obtain users' consent and provide transparent information about how the data will be used.
  • Google Analytics: Google Analytics collects user data for website analysis. Companies must ensure that they activate the anonymization function of Google Analytics and inform users about this.

Risks and solutions

It is important to emphasize that The companywho do not have their website GDPR-compliant design, with sensitive Penalties have to reckon with. These penalties can be considerable and range from Fines up to legal Consequences.

For this reason, it is crucial that companies Data protection regulations continuously monitor and ensure that their Website and all associated third-party tools meet the highest Standards with regard to Data protection and Security correspond.

This is the only way they can ensure a positive user experience while meeting legal requirements.

Conclusion:

GDPR compliance of websites requires a thorough review of all aspects of data collection and processing, including third-party integrations. Companies that ensure their website is in compliance with the GDPR guidelines are not only legally secure, but also gain the trust of their visitors.

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